Quality, Service and Value are not new. These have been primary objectives for over 45 years. Even with most design work now being done with computers, all the time, effort, and care essential to designing a long-lasting, high-quality product are still applied. Products are built better, or not built at all.
Each gauge is designed, assembled, and calibrated with pride and quality in Boyne City, Michigan. Proudly "Made in the USA" products are designed and built for street rods by street rodders.
Innovation defines the approach. This is the first and only manufacturer to combine all-electrical instrumentation and micro-chip technology with the finest quality, accuracy, and vintage styling available at any price. Unique concepts and trend-setting designs have remained ahead of the industry for over 37 years.
Design sensitivity remains a priority. New and original designs meet the unique needs of automotive enthusiasts, while continuing research and development ensures access to the finest in design, quality, technology, and visual appeal for hot rod applications.
Quality orientation is central. Each part is designed and assembled to exacting, top-of-the-line specifications and tolerances. Component testing at each stage of the assembly process ensures accuracy and reliability. If a product cannot be built better than any alternative, it is not built.
Customer responsiveness is a key focus. Product purchase includes access to top-tier customer service. Complete step-by-step, easy-to-follow instructions, along with helpful technical assistance, are available by phone or computer directly from the shop.